
Verona, April 13, 2024
Wine Power List is a ranking by the online magazine Cronache di Gusto dedicated to the 100 most influential people in Italian wine. This year is the ninth edition of the ranking. Indeed, since 2014 the editorial staff of Cronache di Gusto has published this top 100 with the presence of institutional representatives, politicians, senior bureaucrats of the Ministry of Agriculture, consortium presidents, producers, journalists, heads of organizations and associations representing wine, popularizers and many others. You can also find the rankings for previous years here. Each character is accompanied by small arrows that indicate the position compared to the previous edition of the ranking. As usual, the Top of the Top category is scheduled for four characters who go beyond the rankings and occupy a place of absolute prestige: four profiles who were at the top places in previous editions of our ranking. This year’s Wine Power List was written by Fabrizio Carrera and Emanuele Scarci.


Piero Antinori
Having a big courage for a 85-year-old is not so easy, but the Marquis has plenty of it to spare. It was thought till last summer that Antinori, once defined the succession deal using the Trust, had very little to plan now. Instead, he found the courage to sign a half-billion euro maxi loan from Intesa Sanpaolo/Pricoa/Simest to acquire the prestigious Californian winery Stag’s leap wine cellars. Its final price would be even higher than the contracted loan. Antinori is counting on the skills of CEO Renzo Cotarella, who has been with the company for 44 years. Yet, why would one get stuck in a huge (7 years long) debt when the company is doing well? “First of all, the average price of Stag’s Leap wines is over 40 dollars a bottle – the Marquis replied– then, controlling a direct import company makes us the masters of our own destiny. We will decide which wines have priority, and not the importer nor the distributor. This operation is the most important in our history.” And likely, from Italy towards abroad. Antinori and Cotarella have drawn up the business plan for Stag’s Leap (an 80-million dollars invoice) and the debt repayment. However, there is a 1.3 billion net worth in Italy as a guarantee. In Tuscany alone the group controls 1,800 hectares, and is present in areas such as Franciacorta, Barolo and Barbaresco, Umbria, Friuli, and Puglia. He is a myth.



Riccardo Cotarella
The hyper-dynamic president of Italian (and worldwide) winemakers is always on the spot. The hectic pace of his days does not stop him. The last “challenge” is agreeing to co-found Domus Artium Reserve, an exclusive lounge for bien vivre lovers, aimed at entrepreneurs, gourmands, and wine lovers. This Reserve gives the opportunity to taste the best wines in the world. Furthermore, together with the French oenologist Michel Rolland, he will produce the “Quattro mani” wine, a blend of French-Italian grapes. On the sidelines of the presentation, Cotarella said: “I could not resist the proposal to accept this challenge. My daughter will now scold me for this latest commitment.” Cotarella, born in 1948, is a consultant in over 100 companies, including abroad. He is the author of more than 600 technical reports. Last September, after a heavy-rain spring and a torrid summer, he estimated a poor harvest with a drop of -12%, and then, at the end of November, a significant decline to -23%. And he humbly said: “This harvest is an encyclopedia to be studied well, since it has confirmed to us that science is the only way to save ourselves from pathogens, like downy and powdery mildew. Yet, the vineyard is an uncovered industry, and we can do very little about the climate. The vine can resist high temperatures, but not the sun rays.” He is always on the front line.



Angelo Gaja
He was dedicated the cover of the Wine Spectator for the third time. This has never happened for any other winemaker. The title “Champion of Italian wine” says it all. Net of the fans of the American newspaper, Gaja remains a character with a very high and specific weight. The Wine Spectator shows a very long interview in which Gaja mainly talks about the relation across generations: between him and his father, and his children. Perhaps it is the first time he has done it in such a complete way, and it hadn’t been shared like this in a long time. His newspaper contributions have disappeared. There is one question he was not asked: how does one become so good? Still, a lot can be understood from other answers. The intersection among dedication, passion, and curiosity is behind everything. It is a powerful push that gives everyone a lecture. At 84, Gaja still works ten hours a day and does not want to take a break because “without work I would go crazy”. He has very clear ideas on what the market demands today, on considering elegant wines, differently between those who produce and those who buy and drink the wine. The ownership of it all was already transferred to his children. His ability to prepare for the future makes one understand the greatness of his character. Moreover, Gaja tells us that in addition to the climate, Italy’s wine industry will have to manage the generational transition of the many wineries approaching this phase. Chapeau.



Attilio Scienza
He is always busy giving conferences, bringing around young people eager to learn everything about wine, experimenting, writing books, and raising the bar for every possible consideration about wine. He makes winegrowing become winegrowing itself, that is, the evident intertwining between the vine cultivation, the grapes that become wine, and the symbiosis with culture in the broad sense. Within there is anthropology, history, geography, meteorology, religion, language and much more. He is a very strong reference for everyone. It may happen that not everyone agrees with his visions and ideas on genetics, on the use of science in the vineyards, but there is no doubt that Italian wine owes him a lot. It is interesting to read his words on the storm that has been recently hitting the wine industry. A crisis – he says – that is beyond us. And once again the analysis is clear and wants us to react, even with drastic measures. Between a changing climate and the overturned anthropology of consumption, we need to roll up our sleeves. For Scienza, knowledge and study are the basis of everything. He is now working on a sort of compendium of his forty years of activity as a professor-researcher. Six volumes broadening from myth, to climate, to terroir and so on, with updated texts to give a sense to wine and to the world that revolves around it. He is relentless.


Herbert Dorfmann

A new entry that surprisingly takes the first place. Dorfmann is a 55-year-old from Bressanone in South Tyrol, and a politician of the Sudtirolervolkspartei. He has always followed the world of wine in Brussels, so much that for some years he was also the president of the Intergroup, i.e. that body that follows accurately the issues related to the sector. His entry into the wine power list confirms on the one hand the primacy of politics among the most influential figures. But there is more. We are convinced that Dorfmann will be re-nominated for his party in the European elections next June. And knowing something about the electoral dynamics, we strongly believe that Dorfmann will be re-elected: his is an armoured constituency that the German minority compactly votes for its most accredited representatives. And he will most likely lead the group of Italian politicians into the dynamics of the European Parliament. Next five years will be crucial for the wine industry. The influence comes on the one hand, from external factors such as wars or inflation; on the other, from political choices on consumption, and the fight against damage caused by drought and climate change. On these latter aspects, Brussels’ decisions will not be irrelevant. For example, the health trends of recent years will focus directly on wine. Dorfmann will be responsible for managing these reports. He has a decisive role.


Francesco Lollobrigida
1

Since the post-war period we have had 42 ministers of agriculture, one every 22 months on average. Definitely too many for a strategic sector, that has always been considered in transit for the politician of the hour. The tractor demonstrations in Brussels and in some EU countries (Italy included) have dramatically raised the issue of the inadequacy of European standards, as opposed to an orderly and rational green transition. This inadequacy has also manifested itself in the wine sector, for example, with the issue of labelling and health warnings. Minister Lollobrigida had to sign a decree allowing companies to take advantage of the extension up until June 30th, to use labels already printed prior to the adoption of the new EU legislation issued last December. Reintroducing the PIT and reversing under the pressure of the tractors in Rome was the real Italian turmoil. Besides the slip-ups with a purely political nature, on a technical level, the minister continues to believe that agriculture is the main ally and not an enemy of the environment. A view different from the EU representation, that introduced unmanageable environmental constraints on a bureaucratic level. According to Lollobrigida, the CAP reform must be reviewed after the first year of unsuccessful application.


Lamberto Frescobaldi
2

The Marquis remains pessimistic about the evolution of the Italian competitive framework, yet meanwhile expands the boundaries of his empire. Last year he made two goals between Maremma and the United States. In Italy he acquired Poggio Verrano, a Magliano winery in Tuscany, and Domaine Roy & fils in Oregon. The latter has 40 acres, with Pinot Noir and Chardonnay vineyards. “Oregon is one of the best regions in the world for Pinot Noir – said President Frescobaldi – being part of this community is a dream come true”. Two last preys were added to a small empire: Ammiraglia, Pomino, Nipozzano, Perano, Castiglioni, CastelGiocondo, Remole, Calimaia and Gorgona. Not to mention Bolgheri Ornellaia and Masseto, Tenuta Luce in Montalcino and Attems in Collio. To his brilliant entrepreneurial performance, Frescobaldi combines the activity at the top of the Italian Wine Union. The latest issue was the controversial thinning out of the DCO, to be implemented through mergers or even cancellations, where the numbers are really scarce. “Today, out of around 400 active DCOs and DCGOs – he specified – only 7 have bottled more that 500 thousand hectolitres. A reorganization would allow resources to be channelled into promotion, because times are changing at great speed.”


Luca Rigotti

The great leader of the wine cooperatives eventually shared a glimpse. “The situation is complex, especially for red wine consumption which is sinking ever lower while stocks are rising – said Luca Rigotti, president of the wine working group of Copa Cogeca, the European organization of agricultural cooperatives, in an interview – supply needs to be managed and one of the options on the table could be timed uprooting”. The toughest situation concerns some regions in Southern Italy, but France as well has financed the uprooting with public contributions. In Italy the situation is not easy: last February the wine stocks were lower than the previous year by around 11% and the musts by 31%. These figures in significant decline suggest a lower supply pressure. However the problem continues, and sales in Italy and abroad are weak. With the approaching of early clouds, less than 18 months ago Rigotti opposed a proposal from the Italian Wine Union that asked to limit production with various tools, including uprooting. Rigotti said: “It’s easy to say less grapes, let us uproot. This is not possible. Nonetheless, let us see the inventory data of the year.” Still Rigotti has made an attempt, whereas IWU shut it down: no uproot with a reward will be made, specifically not with the funds of the national support program. That is a reversal.


Giuseppe Blasi
8


Luigi Moio


Maurizio Danese


Francesco Liantonio
9


Paolo De Castro
5


Matteo Lunelli
16


Carlin Petrini


Sandro Sartor
14


Marco Lupo


Fabio Vitale
18


Alberto Mazzoni
19


Stefania Saccardi
20


Riccardo Ricci Curbastro
50


Ettore Prandini
3


Felice Assenza
12


Renzo Cotarella
43


Corrado Casoli
22


Eleonora Iacovoni


Gianni Bruno
25


Massimo Romani


Stevie Kim
28


Francesco Giovannini


Giovanni Manetti


Alessandro Mutinelli
40


Oscar Farinetti


Fabrizio Bindocci
35


Silvana Ballotta
36


Giuseppe Liberatore
49


Matteo Zoppas
34


Livio Proietti


Silvano Brescianini
38


Federico Veronesi


Antonio Rallo
41


Sandro Boscaini
30


Andrea Rocchi


Roberta Corrà
44


Pierangelo Tommasi


Luca Zaia
37


Daniele Cernilli
46


Angiolino Maule
74


Carlo Ferrini


Massimo Tuzzi
48


Luca Pizzighella
52


Stefano Fambri


Maurizio Zanella
57


Monica Larner
53


Luca Sammartino
60


Gabriele Gorelli
62


Hans Terzer
55


Priscilla Incisa
della Rocchetta
58


Elvira Bortolomiol
59


Matteo Ascheri
33


Matilde Poggi
86


Albiera Antinori
47


Michele Bernetti


Gino Colangelo
66


Chiara Lungarotti
65


Donato Lanati
63


Riccardo Pasqua


Enrico Zanoni
13


Stefano Zanette
31


Marco Montanaro


Sandro Camilli
70


Marco Mensurati


Lorenzo Tersi
54


Alison Napjus
88


Daniela Mastroberardino
79


Dominga Cotarella
76


Graziana Grassini
61


Edoardo Freddi
94


Luciano Ferraro
83


Marcello Meregalli
80


Walter Massa


Lorenzo Cesconi


Nicola D’Auria
75


Lorenzo Cafissi


Mariacristina Castelletta


Denis Pantini
87


Valentino Sciotti
93


Domenico Zonin
78


Alessandro Torcoli


Giancarlo Gariglio
89


Alessio Planeta


Giovanni Busi
64


Andrea Farinetti
95


Raimondo Romani


Andrea Lonardi


Marzia Varvaglione
96


Alessandra Piubello


Mario Piccini
99


Christian Marchesini
82


Barrett Wisman


Clemens Lageder


Bernardino Sani


Giampiero Bertolini
67


Renzo Rosso
98
